Up all night, sleep all day…

This is an ad for the SONY Cybershot camera which ran about 2 years ago.  Here, they are using Steven Tyler in a setting that makes the camera seem really useful and quick.  It also plays into the hype that comes with being a celebrity, as you see these women basically destroy their table- “Get the camera!”- just to try to get a quick snapshot as he walks by.  Of course the only one able to grab their camera and then take a clear shot (promoting the anti shake) is the woman with the SONY.   I actually thought this was a really cool commercial and did want the camera after I saw it…but I didn’t buy it.  Again, this shows a company using a celebrity to give their product a “cool” (while also appealing to Aerosmith fans and concert goers who want to have a great camera to catch those priceless shots).